About Fifth & Francis
A cap has always been a small act of freedom. You put one on when you don’t care what anyone thinks. A sharp outfit says the opposite: you want to make an impression. Fifth & Francis brings the two together. The ease of a cap, with the care of something you dress up in. We call it Haute Streetwear. To us, that’s living as you like: you don’t care what others think, and you still make an impression.
Three steps to living as you like
Our collection follows one idea, in three steps.
Autenticità. It starts with being yourself. Not a version that fits in, not a version that tries too hard. Just you.
Indipendenza. Then you go your own way. Your choices, your pace, in what you wear and in how you live.
Libertà. And then you’re free. Nothing to prove, nothing to explain. You live as you like. Our finest line is named after that feeling.
Made with care
We care about clean design, good materials and the small things: a closure that carries our logo, a lining with our motto, a patch you only see when the light catches it. Made to wear for years, not for one season. And when it gets cold, beanies inspired by a day in the mountains.
Who’s behind it
Fifth & Francis is designed by Matthijs in Rotterdam. He wanted to build a brand like his city: authentic, diverse and beautiful. A place where everyone is equal, and everyone is different. It brings together what he loves most: clothing, Italian style and Rotterdam, which is why every piece carries an Italian name. Each design is made in limited numbers, so what you wear stays a little rare, and there is always something new on the way.
It started with something he once told himself: live the dream, live as you like. It became our motto.
Be yourself. Go your own way. Be free. Live as you like.